Media attention to peace

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It has been noted that the mainstream media does not cover peace and conflict resolution as much as war and conflict. What are the reasons for this and how can we get the media to place a higher priority on peace and conflict resolution?

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Reasons? Simple! One word: sensationalism.
Solution? Not so simple. One idea: Language has power. "War" and "conflict" can both be used either as nouns or verbs. "Peace," on the other hand, is only a lowly noun. We need to look at our rhetoric and get more strong verbs in there, and then maybe mainstream media will find it profitable to pay attention.